United Kingdom: 'do it again next year, please!'.

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Midwives are currently achieving a high profile in the UK where the occasion of the IDM was incorporated into a new awareness-raising campaign, 'National Midwifery Week'. The aim is to increase the visibility of the profession, encourage people to consider midwifery as a career and make it clear that midwives are autonomous health professionals to whom pregnant women can refer themselves as the first point of contact with health services.

The Royal College of Midwives (RCM) has launched this initiative, alongside promotion of its 'Campaign for Normal Birth' and support for current health drives against smoking in public places and for good nutrition and healthy diets. Among other activities to draw attention to the...

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